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HSRProj (Health Services Research Projects in Progress)

Information about ongoing health services research and public health projects


Impact of direct to consumer (DTC) advertising of drugs
(Archived Project)
Investigator (PI): Burkholder, Rebecca R
Performing Organization (PO): (Current): National Consumers League / (202) 835-3323
Supporting Agency (SA): Agency for Healthcare Research and Quality (AHRQ)
Initial Year: 2006
Final Year: 2007
Record Source/Award ID: CRISP/R13HS016309
Award Type: Grant
Abstract:
MeSH Terms:
  • Advertising /*trends
  • Choice Behavior
  • Drug Industry /*trends
  • Drug Prescriptions
  • Health Education /*methods
  • Humans
  • Marketing /*methods
  • /standards
  • Mass Media
  • Periodicals as Topic
  • United States
  • United States Agency for Healthcare Research and Quality
Keywords:
  • advertising
  • drug /agent
  • meeting /conference /symposium
  • pharmacy
Country: United States
State: District of Columbia
Zip Code: 20006
UI: 20064036
Project Status: Archived